THE MARKETING INTEGRITY MANIFESTO
The Golden Rule, which is essentially the definition of “marketing integrity,” shouldn’t be groundbreaking…but, sadly, in marketing it’s quite radical. Having said that, marketing integrity is a movement, not a “method” or “strategy.”
“We have to act as if it is possible to radically transform the world, and we have to do it all the time.”
-Angela Davis
DECONSTRUCTING MARKETING BEST PRACTICES
THE NEWSLETTER THAT'S ACTUALLY A "LETTER"
About once a month, I share marketing thoughts, inspiration, and stories…that’s it! No content dumps. No junk mail. Just me, Staci Nichols, the Chief Marketing Rebel here at Marketing Integrity Lab, dishing straight talk.
MARKETING INTEGRITY
“In marketing, courage means choosing the slower, braver path—building trust and relationships instead of scurrying after volume, speed, and an information-heavy approach.”
-Ann Handley, world’s first Chief Content Officer
MARKETING STRATEGIES
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BUSINESS, WORK, & MARKETING CULTURE
“‘Authenticity’ is not a creative strategy to boost engagement and generate leads; it’s the removal of a corporate veil the public is no longer willing to tolerate.”
-Marketing Integrity Lab